TYPO AWARDS 2009 - syntax typeface promotion poster
When researching the font, i found that the year that it was originally designed was 1968, a year of changes and fighting for what you believe in. I found this incredibly interesting and got very excited when applying the values of this period of time to the composition and tone of the poster. The layout of the text is based on the 'equals' sign to represent the equality that was reached that year after all the protests. I also limited the colour to reinforce the polar opposites of peoples viewpoints and the strength of the different sides that are going against each other.
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