This advert caught my eye a few years ago, and i later found out that it took over 600 takes as the entire ad is filmed in one take. The ingenuity of using the car parts in this alternative way is so aesthetically pleasing and clever as it represents the skill and agility of all of the seperate parts of the car. It is just fantastic to watch even though it is a full two minutes, you are most definitely glued to the screen. There are a few similar adverts which have used the same principles, such as the Guinness ad in Italy. Another ad for Pot Noodle was released shortly after that was set in an estate and shows the values and its quality, highlighting the ease of use, i.e. just top up with hot water. These formats are so effective and visually memorable.
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