This is the new pepsi logo that i have recently come across which i think completely disregards the original principle of the classic visuals of pepsi. The typeface is overused and stereotypical of modern redesigns. The whole brand had lost its core values with the central visual being altered according to the product. This means that it comes across lacking continuity and confuses the consumer. This is my personal viewpoint as at the age that i am now, i have grown up to know and love the classic pepsi logo, along with its values and product, and to have that taken and slaughtered so that it loses the core identity and continuity lost makes me lose faith in design modernisation.
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